Food Chain - Issue 195 - August 2023 | Page 92

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Product partnerships
“ Our focus on beverage brand owners started as we developed our tea portfolio , with an objective to target the very large US market ,” Gavin says . “ We saw a strong market response to the quality of our offering , as well as our considerable raw material knowledge – which is what really stood us apart from the competition .”
The company continued to expand its offering and has since developed a range of highly impactful natural extracts that serve as the all-important top note differentiator in countless beverage applications worldwide . As the US market continues to deliver strong growth for this type of consumer-driven product , the team at Treatt is excited about growth opportunities further afield .
“ While the market is growing immensely in North America , we also expect it to grow in the UK , and Europe in the long term ,” he adds .
In addition to developing , launching , and expanding fast-growing emerging categories like Coffee , the business has firm sights on
Working in partnership with customers and growers across the globe ensuring its core offering continues to deliver value . Melanie Cooksey-Stott , Site Director , has worked in the heart of the citrus industry for over 20 years and has played a huge role in the category ’ s long-term success at Treatt .
“ Citrus sales make up the largest share of our revenue and that ’ s down to the fact that we ’ ve been leading the industry on the creation of high-quality extracts and fractions for over a century ,” says Melanie . “ We are known for our invaluable knowledge of , and experience in , the citrus supply chain , as well as for our world-class technical understanding . We share what we know with our customers , which takes the idea of partnership to a whole new level , and we then deliver truly exciting citrus products that stand out for all the right reasons .”
People power
Despite the company ’ s impressive growth story over the last decade , Treatt has not lost sight of what made it special in the first place : its all-important culture . “ We know that our continued success would not be possible
▼ Left to right : Some members of the Treatt team , Gavin Patrick , Melanie Cooksey-Stott
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