Food Chain - Issue 195 - August 2023 | Page 97

____________________________________________________________________________________________________ Jollibee
USA
As Jollibee expands , it remains committed to its mission of serving joy through its delicious food

Known for Chickenjoy , Chicken Sandwich , Jolly Spaghetti and Peach Mango Pie , Jollibee is a Filipino fast-food chain founded 45 years ago and the flagship brand of Jollibee Foods Corporation ( JFC ). On a mission to spread joy through eating , the chain is constantly serving up great-tasting food , accompanied by the warm , friendly service for which it has come to be known .

As one of the fastest-growing restaurant companies in the world , Jollibee boasts 1500 stores across the globe and is now focusing on expanding throughout North America . It is primed for aggressive network growth to increase its accessibility across the region .
Today , it is well on the way , with 93 North American sites – 66 in the US and 27 in Canada . “ We celebrated a huge milestone in August 2022 , when we had our grand opening in New York City ’ s Times Square ,” begins Luis Velasco , Senior Vice President and Head of Marketing at Jollibee .
“ It was thrilling to see our doors open in such an iconic American landmark , which we quickly followed by opening our first location in Pennsylvania . Also , early this year , we entered the Orlando , Florida area , where we debuted our first two-lane drive thru in the US .
foodchainmagazine . com 97