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“ We ’ ll be opening our 100th North American store by the end of this year ,” he states . “ In the coming months , we ’ re further strengthening our presence , with stores opening in Chantilly , Virginia , and Dallas , Texas . We ’ re also opening in residential areas like Brooklyn , New York , and Sterling Heights in Michigan , which will be the State ’ s first Jollibee store .”
Superior taste sensation
With its first American store opening in 1998 in Daly City , California , to cater to the area ’ s large Filipino community , Jollibee is preparing to celebrate its 25th anniversary of its North American presence . In 2022 , the business was recognized as one of America ’ s ‘ hottest brands ’ by industry-leading publication , Ad Age , highlighting the success Jollibee has experienced across the country so far . In addition , Newsweek acknowledged Jollibee as one of America ’ s favorite chains .
The business is perhaps best known for its signature fried chicken , Chickenjoy , which is hand-breaded to be next level crispy on the outside and marinated in a secret recipe and cooked hotter and faster to make it juicy and flavorful . In 2022 , Chickenjoy was named by Eater as ‘ the best chain fried chicken in America ’ after the brand beat 14 global brands in four rounds of judged contests .
“ We prioritize the taste and quality of each and every item on our menu ,” Luis explains . “ From an innovation standpoint , there ’ s a considerable planning timeline in place . This includes extensive customer research , product tests , and customer feedback to ensure we accurately understand the demands and expectations of our customers .
“ Most recently , we introduced a limitedtime product : a coconut and pineapple pie . With real pieces of coconut and pineapple chunks wrapped in a flaky pastry crust , it ’ s the perfect tropical treat for summer and our customers love it so far .
“ We ’ ve also been rolling out new sides like Baked Macaroni and Cheese to expand our menu choices and appeal to our North American audiences . Whenever we evaluate our menu , our goal is to appeal to as many taste preferences as possible and strive to provide options so that everyone can enjoy the Jollibee experience .
“ Personally , I have many favorite dishes ,” Luis reflects . “ My forever favorite is Chickenjoy though ; there ’ s something special about it being crispy outside and juicy , tender inside that I haven ’ t been able to find anywhere else . One of my newer favorites is our chicken sandwich , but whatever I choose , it has to be finished off with our signature Peach Mango Pie .”
Service with a smile
Aside from its menu of delicious offerings , Jollibee is passionate about delivering excellent , yet friendly customer service . “ Our ultimate mission is for every customer to leave us feeling joyful and positive about their eating experience ,” says Luis . “ Our superior tasting menu is crucial – the food must be superior tasting to deliver joy and keep our customers returning – but our service is equally important . Every Jollibee moment is an experience that allows customers to socialize , fostering positive relationships and conversations over a shared meal . And we take that very seriously whether they dine-in our restaurants , order for take out , drive-thru or through delivery .
“ So , we hold our locations to a high standard , emphasizing the need for both our food and service to be consistent at anytime and anywhere . Our values and culture are lived by every employee around the world , from the infectious energy of the individuals in our stores to the responsibilities of our senior management team . In my opinion , remaining true to the brand and these core values has been instrumental to our global success .
“ We constantly prioritize providing highquality food at great value , but we also regularly evaluate changing consumer behaviors and industry trends to ensure our service is up to date with modern expectations ,” he continues . “ It ’ s a delicate balance between evolving
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