Food Chain - Issue 196 - October 2023 | Page 107

_________________________________________________________________________________________________ Westfalia
Fruit environmentally sustainable agriculture systems . In the restoration of the Westfalia Estate , avocados became a highly successful crop ; and fast forward to the present day , the business is the largest avocado organization in the world , as we hear from current President & CEO , Raina Nelson .
“ Dr . Merensky was a compassionate philanthropist committed to giving back to the Limpopo community ,” she begins . “ Westfalia Fruit remains dedicated to perpetuating the work of Dr . Merensky through our purpose : to do good in all facets of our business . It is timeless and the core of who we are at Westfalia Fruit .
“ We have significantly expanded across the globe throughout the decades and have the most diversified supply chain and country of origin portfolio for growing avocados . This was fueled by the formation of Westfalia Technical Services in the 1980s , which remains the largest privately held research and development program for avocados in the world . Throughout the 2000s , we expanded in Europe and Latin America . We were the first to enter Colombia in avocado production for export and were the first Fairtrade-accredited avocado supplier in the world ,” she adds . Today , the business is proud to be the market leader in growing , ripening , processing , shipping , and distributing avocados and other products . Its unique vertical integration serves as a global platform to supply premium quality avocados yearround and allows for a swift response to industry-wide market shifts . “ We have recently entered the US market and are excited to bring the ‘ Westfalia Difference ’ to this market .”
Planet and people
On a global scale , Westfalia Fruit provides a large range of in-season subtropical , exotic , and deciduous fruit and citrus , berries , and top fruit to markets worldwide . Aside from being the avo experts , the business now also supplies a wider range of fresh fruit in certain regions of the world , including mangoes , blueberries , pomegranates , apples , grapes , stone fruit , citrus , cherries , and passion fruit .
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