________________________________________________________________________________________________________________________
“ Our robust product portfolio also includes 100 percent pure avocado oils made from ripe avocados and available in plain and delicious flavors like lemon garlic and butter . Westfalia Fruit avocado oils are a fan-favorite in South Africa and Europe and are making their North American debut this year ,” she shares . The company also boasts an impressive lineup of guacamole , avocado pulp , IQF avocado and dried mango .
According to Raina , the secret to the company ’ s success is its purpose-driven mindset to uphold Dr Merensky ’ s desire to do good in every facet of the business . “ From day one , we have been devoted to producing safe , high-quality food while ensuring the sustainable and responsible management of bio-resources , communities , and the environment where we operate . Our goal is to grow the highest-quality avocados in harmony with our planet and its people .
“ I am both proud and fascinated by the fact that Westfalia Fruit is the global leader in varietal and rootstock development . More than 80 percent of the avocado rootstock planted in the US comes from Westfalia Fruit cultivars . With nurseries worldwide , Westfalia Fruit continues to focus on climate-friendly cultivars to protect the produce industry now and in the future .
“ Our vertically integrated and diverse supply chain that flows into a global ripening and distribution platform creates our strong global foundation . We draw off expertise and best practices around the globe that constantly meet and exceed our customers ’ expectations . This continues to set us apart ,” she emphasizes .
Conservation , biodiversity and regenerative agriculture are at the heart of Westfalia Fruit
Data-driven decisions
As customers and avocado consumers seek ripe and ready-to-eat avocados , Westfalia Fruit continues to focus on innovating the ripening process . “ Our R & D is an area driven by our highly experienced teams worldwide . We are dedicated to technology that provides accurate and consistent data to make decisions on delivering the best quality fruit to the customer .
108