Westfalia Fruit
Strategies have been developed for South Africa , Peru , Chile , Colombia , and Portugal to reduce water use and efficiency . These comprise specific best practice , measurement , and technology-related interventions whose success and progress will be tracked using water-related KPIs .”
Low flow initiatives have already helped Westfalia Fruit improve its water-use efficiency in 2020 and based on the success of this program , the company is developing and implementing customized plans for its operations worldwide . “ Our aim is to ensure our environmental commitments become an integral part of our day-to-day activities . We seek ways to continually improve our environmental performance and operate in a responsible manner , including reducing waste , reducing plastic use , and reducing our carbon emissions . These interventions are prioritized towards achieving the environmental objectives of the group , which are to minimize environmental impact and the use of hazardous materials , improve the efficiency of water , fuel , and electricity usage , maintain biodiversity , and improve waste management ,” expresses Raina .
Innovative initiatives
Turning to the future , Raina outlines that Westfalia Fruit USA is in an exciting growth mode . “ We are building programs that will take us into the future as an established market leader . While we thrive on our ability to find solutions for our customers , we also understand the importance of reaching avocado consumers . As consumers continue to look to healthy foods and a sustainable lifestyle , Westfalia Fruit leads the way with a new sustainable packaging program and unique customer programs through data-driven shopper marketing initiatives that will resonate with consumers .
“ We aim to disrupt the avocado retail space in the US by offering innovative initiatives and creating unique selling opportunities for our retail and foodservice partners . Through trusted partnerships that see the value in leveraging our global successes , we will drive the US avocado category to new heights ,” she concludes . ■
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