________________________________________________________________________________________________________________________
Cultivating
INNOVATIVE SOLUTIONS
Navigating myriad challenges related to the produce business : the journey of Potandon Produce
From escalating farmland prices and unpredictable weather patterns to economic downturns and retailer consolidation , Potandon Produce LLC ( Potandon ) has successfully navigated the many ups and downs facing businesses today , establishing itself as a prominent marketer of fresh potatoes and onions in the US .
Potandon is the exclusive supplier of fresh potatoes and onions under the Green Giant Fresh label . Founded in 1995 with headquarters in Idaho Falls , Idaho , Potandon strategically manages a nationwide network of growing and packing operations in every major shipping area . This operational approach enables it to provide a consistent supply of fresh potatoes and onions throughout the year , across the nation . CEO Mel Davenport sheds light on the company ’ s history and progression .
Steady supply
“ We started as a management team of four from The Pillsbury Company ( Pillsbury ). Along with a group of growers who supplied the company , we bought the fresh potato and onion business from Pillsbury . Then , in 2002 , we introduced our inaugural potato variety , known as Klondike Rose , for which we hold exclusive proprietary rights . This venture marked the inception of a distinct business endeavor , as no other companies were bringing proprietary varieties to the North American market at that time . Another
Potandon has adopted new automated equipment
significant milestone followed in 2003 when we merged with the Idaho farmers ’ co-op , which was a significant Idaho potato shipper .
112