______________________________________________________________________________________________________________ Good
fruit doing good
______________________________________________________________________________________________________________ Good
fruit doing good
News
Global fresh produce company , Fyffes International SA , has launched a new consumer brand , Trudi ’ s ® , at Fruit Attraction in Madrid . The launch follows the recent appointment of strategic and creative agency , Impero , who have created the new brand with Fyffes .
In the UK , the price of bananas has fallen by over 30 percent in the last 30 years , despite the recent period of inflation . Trudi ’ s ® launches with the ambition of becoming the fruit brand that opens consumers ’ eyes to the real cost of undervaluing the banana category .
Adriano Di Dia , Chief Marketing Officer at Fyffes International SA commented : “ The devaluing of fresh fruit over many years has had huge implications for the families and communities that dedicate their lives to
growing it . Trudi ’ s ® will tackle this head-on by supporting those who need it most : including key issues around female empowerment in the fruit trade , education , and child nutrition . We want to become famous for being the bananas that give back .”
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