____________________________________________________________________________________________________ Little
Moons
Beyond its social media fame , the story behind the business is truly inspiring . Set up by two siblings , Howard and Vivien Wong , using their life savings , Little Moons began in 2010 with a mission to create little moments of joy and bring smiles to people ’ s faces . It is certainly achieving this , with products in 28 international markets , turnover reaching £ 50 million in 2022 , and even celebrity fans on board , including Harry Styles and Kendall Jenner .
Passion for great food
We ’ re lucky enough to sit down with Howard to discuss what makes Little Moons unique , as well as the motivations behind starting the company and its rapid growth over the last 12 months . “ Our family ran a small bakery specializing in Asian patisserie , so we ’ ve always been immersed in a culture of passion for great food ,” he begins . “ We spotted an opportunity to elevate mochi by combining
it with artisanal ice cream and refining the recipe to give it a broad appeal .
“ So , after working as financial analysts for several years , we decided to launch Little Moons with the aim of creating a bold , beautiful , and colorful brand that brings mochi to a mainstream audience . We had observed the rise in popularity of Japanese cuisine but recognized that no one knew much about the dessert options from Japan .
“ We initially started by supplying restaurants across Europe , but as word spread amongst the chef community , consumer demand rapidly increased ,” he recalls . “ We launched into the grocery channel in 2015 , and since then , we ’ ve grown to supply most major supermarkets in Western Europe and our team has expanded to over 300 expert mochi makers .
“ We produce everything in-house in the UK and we ’ ve grown to be the region ’ s seventh biggest ice cream brand and the
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Learn more at : www . kingsmoorpackaging . co . uk
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