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number one for vegan ice cream . We have decades of experience and aim to make the best mochi ice cream in the world ; we put a lot of emphasis on the product to ensure every item we launch tastes fantastic .”
Sorbet sister
Today , its portfolio includes over 15 flavors , varying from Tropical Passionfruit & Mango and Golden Blond Chocolate to Honey Roasted Pistachio and even Uji Matcha Green Tea . As the business has grown , it has introduced new products like on-the-go packs and premium sorbet mochis .
“ Our products tap into the unmet demand for ice cream in a portion controlled snackable format ,” Howard explains . “ Snacking hit most categories of food , but I believe we were the pioneers in ice cream snacking . We have an amazing , ambitious team here , that aim to delight in everything we do from the taste of our products to the look of our packaging and doing fun marketing activations .
“ In fact , our marketing focus has really helped to build awareness of not only Little Moons specifically , but also mochi ice cream more generally . We were pleasantly surprised by the scale and international reach of the business , and overwhelmed by how quickly awareness of food trends can spread due to the rise of social media .”
As pioneers in the ice cream snacking market , Little Moons is constantly launching new products that capture the demands of modern consumers . “ Innovation is in our DNA ,”
Vivien and Howard Wong ▶ 38