Food Chain - Issue 196 - October 2023 | Page 81

_________________________________________________________________________________________ Birchall Foodservice
We subsidize all of the daily fresh meals that the chef prepares for everyone ...
Unfortunately , we ’ re yet to find an alternative fuel that is economically viable for the business , but that ’ s not to say we ’ ve given up – it ’ s still high on our agenda for the future . With regards to our grey fleet , nearly all our sales representatives and directors now have electric cars , and we ’ ve installed charging points in our car parks for staff and visitors too .”
As a fifth generation family-owned business , Birchall has always extended the intrinsic effects of its ownership status onto its staff . The company takes great pride in how its caring , family culture resonates throughout its teams , and practices a moto that ‘ it ’ s not always about making money , sometimes it ’ s just about doing the right thing .’
“ Alongside supporting local communities ,” Nicola says , “ Birchall is also mindful of standing by its employees too . This instigated the establishment of our own internal charity ,
Helping Hands , by Louise Birchall , Sales Director . Its primary aim is to raise funds for any employee facing difficulties in their life , or to provide celebratory gifts for milestone moments such as weddings , the birth of a child , or a house move . To raise funds , the Helping Hands group arranges fundraising events throughout the year , including fancy dress days , bakes sales , golf days and quizzes .
“ Our employees are entitled to an extra day of holiday for each year that they ’ ve been with us above a certain threshold , and we also offer flexible working options for those with families or other commitments . Furthermore , we provide fully funded holiday clubs for primary age children during the summer holidays , and financial support towards school uniforms twice a year .”
People first
In terms of personal health and wellbeing for employees , Birchall offers fresh fruit bowls , free fitness classes , standing desks , and reduced-cost gym memberships for all of its employees . Away from the physical side , it also employs a fully qualified counsellor who
foodchainmagazine . com 81