Food Chain - Issue 197 - December 2023 | Page 121

_________________________________________________________________________________________ Forrest
Fresh Foods
“ Our overall strategy is built on three key pillars : choice , channel , and service . These are , of course , underpinned by the foundations of value and efficiency . Firstly , choice refers to the fact that we always ensure we have the right range at the right price for our customers . We ’ re constantly investing in new product development and working with suppliers to stay on top of the latest trends .
“ Secondly , the channel pillar reflects our belief that the business can only be truly successful if we grow all of our channels . We then tailor our ranges , service , and pricing to suit that channel ’ s customers . Lastly , providing quality service is at the heart of our business . It is how we have garnered a great reputation for being efficient , reliable , and above all , pleasant to deal with . Ultimately , this has enabled us to develop strong partnerships with global and national FMCG brands . The synergy in all our operations has consequently propelled our growth and we ’ ve made sure to always take our trusted partners with us .”
UK mainland delivery , which means our
customers can benefit from our excellent product ranges , prices , and delivery speeds , regardless of their size or scale .
“ However , the thing that really sets us apart is our people ,” she states . “ We operate on a robust set of values and manage our people based on these values too . We act with integrity both internally and externally , and although we work hard , we also celebrate success . Another attribute we love is entrepreneurship ; we seize opportunities , adapting to socioeconomic and legislative conditions .”
In support of Kelly ’ s overview of Forrest ’ s working culture , we ask Danu Sunthar , Head of Export , what it ’ s like to work there . “ The best perk of the job is freedom ,” says Danu . “ One of our main values is entrepreneurship . Everyone is approachable so I can liaise with people at the top and get a quick response .

GREAT TASTING CHOICES FROM

Sustainable business practices
As Kelly reflects on the business , she argues : “ We offer value , great customer service , an efficient supply chain , and wide range of products at the right price . Having direct accounts with all key FMCG suppliers enables us to offer best-inmarket pricing ; maintaining our own fleet of vehicles ensures we can deliver quickly and efficiently ; and our three strategically located UK depots mean we have truly nationwide coverage .
“ We also have low minimum order quantities of £ 1500 to qualify for free
Proud Supplier to We look forward to continuing our successful partnership
OUR VISION : TO OFFER A FAVOURITE FLAVOUR FOR EVERYONE !
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