We are Danone , a company with a powerful mission to bring health through food and drink to as many people as possible .
Forrest Fresh Foods __________________________________________________________________________________________
Export moves quickly and a flat hierarchy means we can get things done – there ’ s no red tape here !”
From working culture , our conversation
naturally progresses onto environmental
responsibility – a topic that Kelly is particularly passionate about . “ We all have a responsibility to ensure our business practices are sustainable in every sense of the word ,” she suggests . “ This starts with the quality of our sourcing , so all our suppliers are rigorously vetted to ensure their working practices are both ethical and sustainable . We ensure that all energy we consume is from renewable sources ; we have recently upgraded the roof of our largest warehouse in Rochdale to enable us to install solar panels and motion
activated lighting in 2024 .
“ Although the technology and infrastructure for electric HGVs isn ’ t quite there yet , we ’ re in the process of electrifying
We are Danone , a company with a powerful mission to bring health through food and drink to as many people as possible .
Check out some of the latest innovations we launched around the world online at : www . danone . co . uk our fleet of forklift trucks across all sites . We ensure that we don ’ t make unnecessary journeys , and we ’ re always consciously evaluating the environmental impact of every delivery or collection we make . Thus , our routing and planning system is crucial .”
Growth trajectory
As with all FMCG businesses , Forrest is always preparing for the next seasonal moment . “ Plans for our Easter 2024 range are already underway , with the first deliveries of eggs expected to land in warehouses in mid-December ,” she reveals . “ However , customers can still expect some best-in-class promotional activity , including Black Friday and Cyber Monday deals . We ’ re also running our 12-days-of-Christmas campaign in December , which promises to offer promotional activity that is too good to miss during what is traditionally a quieter month in the wholesale sector .
“ Our short-to-mid-term goal is to break the £ 100 million turnover target , which is driven by a wider aim to have our name on the Grocer ’ s Top 20 Wholesalers in the UK list ,” Kelly explains . “ Our long-term investment plans include reducing our distance to customers . This starts digitally , with a full relaunch of our transactional e-commerce platform optimized for all channels . It will enable our customers to shop , preorder promotions and seasonal stock , access export documentation , and virtually load their containers or pallets to maximize space .
“ Also , our depot in Belgium will facilitate further expansion in Europe , and we ’ re hoping to establish in-market operations in China in 2025 ,” she concludes . “ I ’ d like to grow our reputation around the globe to reflect our credible , hard-working , dedicated , and successful position within the industry .” ■
www . forrestfoods . com
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