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Embracing a philosophy rooted in innovation and nurturing relationships , BaxterStorey has established itself as a trusted partner to organizations across various sectors such as higher education , retail , manufacturing and distribution , and enterprise . The company works closely with its clients to craft menus and dining experiences that meet their unique needs and preferences , whether it ’ s fine dining experiences , street food pop-ups , bespoke events celebrating local causes , or workshops focused on food nutrition and wellbeing . By seamlessly blending creativity , craftsmanship , exceptional service , and fresh produce , BaxterStorey has redefined how organizations approach food services . Greg Bramwell , Director of Food , details the company ’ s developments since 2022 .
“ The past 18 months have been nothing short of revolutionary , and we show no signs of slowing down . There has been a surge of energy and a newfound lease of life within our business . Ronan , our CEO , has been instrumental in shaping our direction and preparing us for the future , giving us the green light to reimagine how we operate . Under his leadership , we have been focusing on rejuvenating the hospitality industry , moving away from mere survival and back into a service-oriented mindset . So , in the past year , we ’ ve embarked on a movement called ‘ Obsessed ’ within our business ; it ’ s led by the Obsessed squad , which I head up .
“ My role is to ensure that we break free from monotony and become obsessed with prioritizing fun and creativity in everything we do . Our primary goal is to delight our customers by keeping things simple and uncomplicated . To achieve this , we help hospitality professionals – those who are truly passionate and obsessed with their craft – to 126