___________________________________________________________________________________________________
BaxterStorey
deliver memorable hospitality experiences . The pandemic has stifled creativity for many , but we ’ re changing that . We ’ re giving freedom back to our chefs and allowing them to lead and showcase their expertise . Baristas , too , are empowered to be equally passionate and attentive to their products . This movement revolves around placing chefs and baristas at the forefront , enabling them to drive our business with their voices ,” he begins .
Inclusion , diversity and authenticity
As BaxterStorey has dedicated itself to enhancing its services and culture over the past year , Greg reflects on his personal highlights from this transformative period . “ The relaunch of our business from a brand perspective was a significant milestone . We created a set of values that centers around empowering teams to fuel their individuality , giving them a seat at the table to bring their expertise and innovative ideas . Inclusion , diversity , and authenticity are now at the forefront , particularly in our food and service culture which is all about uniqueness . As the Director of Food , the opening of our Obsessed labs holds great significance for me . Located in six UK locations including the Woodspeen Cookery School , this creative space serves as our food headquarters where chefs and baristas can gather , get creative , and develop unique menus and food campaigns . We launched ‘ Taste of Obsessed ’ days to reconnect everyone to the floor , including operators and senior leaders . Over 600 colleagues have been to our labs and got their hands in the flour .”
Unique culture
Another achievement is the substantial growth of our Chef ’ s Academy , with 66 graduates this year and an expected intake of around 150 graduates next year , despite recruitment challenges . “ Lastly , I am particularly proud of us for achieving world-class status in Hospitality Assured . The fact that our behind-the-scenes excellence
foodchainmagazine . com 127