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expansion efforts , the company opened its first international office in Dallas , Texas , in 2022 . This strategic move not only allowed Applied Nutrition to introduce more products from its portfolio to American consumers , but also saw the launch of its first US-based direct to consumer website .
High-quality ingredients
Among the expansion ’ s many advantages is the introduction of Applied Nutrition ’ s highly popular ABE range of products to the American market . This includes the ABE preworkout powder , and the ABE carbonated energy and performance can , which are not only the company ’ s most successful products but also Europe ’ s best-selling pre-workout options . The formulas of both products have been thoughtfully developed to cater specifically to the American market . The American formula of the ABE range features premium branded ingredients , such as a potent 100 milligrams of Dynamine , 150 milligrams of Zynamite , 250 milligrams of VitaCholine for enhanced focus , and 50 milligrams of performance powering Senactiv . In terms of flavors , the ABE range made its debut in the US with a selection of nine flavors for the pre-workout powder . Additionally , for customers who need their pre-workout on-the-go , the ABE energy drink is available in four flavors , all boasting zero sugar and zero calories . Moreover , Applied Nutrition ensures that all its products are free from any substances prohibited by the World Anti- Doping Agency ( WADA ). Instead , the company prioritizes the use of tested , approved , and high-quality ingredients . The quality of the products is religiously maintained throughout the manufacturing process , resulting in Applied Nutrition obtaining the highest level of assurance through accreditations from 134