_____________________________________________________________________________________________ Applied
Nutrition
LGC Sport Science Informed-Sports and Informed Manufacturer .
Innovation and collaboration
Consistently striving to innovate and explore new avenues , Applied Nutrition embarked on an exciting partnership with the legendary confectionery manufacturer Swizzels in 2023 . As a result of this collaboration , Applied Nutrition has released multiple alternative versions of its extensive sports and active nutrition range . These new and unique offerings are flavored with some of Swizzels ’ most beloved creations , ensuring a delightful experience for fitness enthusiasts with a sweet tooth . Swizzels ’ deliciously sweet flavors can be found across Applied Nutrition ’ s Bodyfuel and ABE Pre-Workout powder and shots ranges . Some of the exciting new flavors introduced by the partnership include Swizzels ’ Drumstick , Love Hearts , and Refresher Lemons . By incorporating these uniquely enticing options , Applied Nutrition adds a delightful twist and variety to its product line-up . With the added benefit of appealing to a wider audience , this new collection continues to cater to fitness enthusiasts looking to make their workouts more interesting and enjoyable . This partnership enables Applied Nutrition to further establish itself as a brand that values innovation and customer satisfaction .
The exciting portfolio of products offered by Applied Nutrition has been tested and approved by numerous sports institutions , including the Rugby League . Through years of collaboration with athletes , the company ’ s reputation within the professional sports world has strengthened . This impressive track record led to enduring partnerships between Applied Nutrition and esteemed organizations such as the UFC . Indeed , Applied Nutrition fuels the likes of Paddy ‘ The Baddy ’ Pimblett and Molly Meatball McCann in the UFC as well as several other fighters in different MMA organizations .
Applied Nutrition ’ s collaborations extend to other brands and athletes . In late 2023 , the company partnered with Alder Hey Children ’ s Charity , joining forces for two events : Snowdon by Night and the Coniston Challenge . As the main sponsor of these events , Applied Nutrition played a pivotal role in raising funds for the charity and its affiliated hospital . The collaboration ’ s efforts resulted in an incredible combined total of £ 210,000 raised , marking the highest amount ever raised for each event . By far the most challenging of the two , Snowdon by Night saw the Applied Nutrition team scaling the heights of Wales ’ highest mountain . Joined by 300 other dedicated fundraisers , the team embarked on their journey late at night and battled through treacherous conditions , including rain , snow , ice , and gale-force winds . Despite their lack of sleep , the team was so dedicated to succeeding that they reached the summit by sunrise .
Through continuous innovation , quality offerings and strong partnerships , Applied Nutrition has established itself as a leading sports nutrition player . While continuing its growth trajectory , maintaining customerfocused values will be key to cementing the company ’ s reputation as the brand of choice for active lifestyles worldwide . ■
www . appliednutrition . uk
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