Food Chain - Issue 197 - December 2023 | Page 35

_______________________________________________________________________________________________ Espresso
House are dedicated to meeting the plant-based product demand , quality and taste will always come first . We have our own bakery and have succeeded in creating impressive vegan pastries that people don ’ t even recognize as such ,” Anssi enthuses .
‘ Brew your Future ’
Espresso House is clearly hitting the mark with customers new and old , and enjoying ongoing growth in existing and new markets . “ We recently signed a franchise agreement in Germany with a father-and-son family business , which marks our first franchise agreement , and opened our second location together a few days ago . We are planning to open 50 new shops in the northwest region of Germany , so the Düsseldorf area , over the next five years . We constantly monitor new markets to find the best fit for business expansion . As of this year , our main expansion will be through franchise agreements . If we partner with the right local businesses , we ’ ll be better positioned to succeed locally .
“ We are a people company , and it ’ s our people who shape the culture in the business today . Our business is for people and driven by people and that is important to us and meaningful in terms of guest interaction . All the magic happens in the coffee shops , and we strive to figure out how to provide the best possible working conditions for our people in the shops , as well as giving them the right tools with which to work . The world is changing . While we work digitally like every other company , I think some of the more traditional practices are increasingly important , such as greeting people and smiling . Our employer value proposition is “ Brew your Future .” As the first
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