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employer for many young people , we have a big responsibility , and we want to be the employer of choice . Young people today are extremely intelligent , so it ’ s important to show them the impact their work has on the daily lives of hundreds of thousands of people .” Alongside people , Espresso House is equally committed to the planet . In addition to its plant-based offering , the business also partners with suppliers that are committed to sustainability initiatives . “ We work with our partners to reduce the use of plastic in our shops . For example , replacing the cold beverage plastic cups was a bold move because guests can no longer see the product . However , we were keen to take that step and the feedback from our guests has been amazing . We stopped using plastic straws and cutlery a few years ago , and our goal today is to reduce fossil-based virgin plastics in guest packaging materials to 50 percent by 2025 . Alongside this promise , we are constantly looking for materials that are better for the environment . As a user of disposable packaging for food and beverages , we have a big responsibility to balance high quality and functionality with sustainable solutions . In Germany we partnered with a reusable packaging system to enable a circular reusable cup system for our guests , and we are now launching the same service in Sweden . We like to approach business management from the perspective 36