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From cooking lessons in schools to charity bake-offs and awarding grants to several initiatives , Roberts is particularly passionate about supporting the local community in meaningful ways . “ In November , we launched an impactful campaign aimed at raising awareness and supporting our local community ,” he details .
“ We are also very proud to sponsor Mission Christmas Cash for Kids , which is the largest toy appeal in the UK organized by Bauer Media Group . Roberts is dedicated to assisting the charity to ensure that no child across Cheshire and Staffordshire goes without a present during the Christmas season . It is through initiatives like these that we demonstrate our commitment to making a positive impact on society while reinforcing brand recognition .”
Aside from the external community , Roberts also emphasizes the need to create
positive , longstanding relationships internally with both employees and suppliers . “ Being family-operated , the company is like a huge , tight-knit family that our people are proud 62