________________________________________________________________________________________________ Roberts Bakery
“ When it comes to suppliers , we have always recognized the significant role they play in our overall success . The impact is evident in every aspect of the business ; without reliable , trustworthy suppliers , we wouldn ’ t be able to deliver high-quality products to our customers . Our suppliers are not just vendors to us , but rather strategic partners who contribute to our growth and sustainability .”
to be part of ,” Bill states . “ We have multiple generations of families working across the divisions , some of which are celebrating more than 40 years tenure with us !
Proving prosperous
As our conversation draws to a close , we can ’ t help but ask what the Christmas season looks like for Roberts . “ Our festivities are characterized by new products , like our brand-new cranberry ciabatta , which is being supplied to foodservice establishments like Costa Coffee as part of their seasonal menu ,” Bill reveals . “ The dedicated biscuit team has successfully launched over 100 new products in 2023 , 30 of which are Christmas-themed items like gingerbread houses and decorate-your-own kits . Specifically , we are thrilled to share that our ‘ Colin the Caterpillar ’ decorate your own kit , exclusively for M & S , is featured on a new docuseries in the UK , titled Inside M & S .”
While 2024 will be dominated by the opening of three new centers of excellence , there are numerous exciting opportunities on the horizon for Roberts further afield . “ Our staff and community are eagerly awaiting the opening of our new centers , and not just for the aroma of fresh bread in the air ,” Bill laughs as our conversation draws to a close . “ Beyond that , we will continue our journey towards achieving zero waste while strategically planning for a prosperous future in the bakery industry .” ■
www . robertsbakery . co . uk
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