Food Chain - Issue 197 - December 2023 | Page 81

____________________ Tiny Rebel Brewing Company

The UK is starting to chill , and what better way to spend the frosty evenings than in a fire-warmed pub with a pint of Tiny Rebel ’ s ‘ Christmas without Mariah ’ IPA ? There ’ s a beer for every occasion now , and for CEO and Co-Founder of craft brewery Tiny Rebel , Brad Cummings is keen to pair great moments with great beer . “ Whether it ’ s a lowalcohol , or a slightly higher ABV beer , sour , or IPA , the progression of craft beer within the UK has massively accelerated since Covid-19 ,” he begins . Brad ’ s personal favorite is the ‘ Club Tropica ’; a combination of pineapple , mango , peaches and passionfruit , which , impressively , has become a favorite for the UK too , according to the company ’ s website . “ We first created it back in 2014 , when putting fruit into a beer wasn ’ t popular . We ’ re a bit weird when it comes to that sort of innovation . But it works ! It ’ s stuck with fans and customers love it . It was even the first beer my mum ever enjoyed . So , if I can convert my mum to drinking beer , we can convert anyone to drink great tasting beer .”

We want to have our customers invested in the brand . So , when it comes to beer names , branding , ideas , we put everything we can into creativity and innovation
◀ Gazz Williams , Co-Founder & Maker of Beery Stuff Brad Cummings , Co-Founder & CEO
In our conversation , Brad outlines the success of the business , what it means to him and his team , as well as some insight into the brewing industry . To kick us off , we ask him for his reflection on the evolution of Tiny Rebel since he started the company in 2012 . “ Something that really stands out is we ’ ve seen more of an interest in draught beer . There ’ s been so much change in the industry regarding products and trends , and I think the new generation coming in wants something different . From my experience , for example , one in three drinkers will try a nonalcoholic beer when they ’ re out , which is great to see .
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