Food Chain - Issue 197 - December 2023 | Page 82

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Community commitment
“ Craft beer , on the other hand , went through an acceleration in early 2015 , and the number of breweries that opened meant that the choice was phenomenal . The quality of the brewing industry in the UK subsequently skyrocketed , which was obviously a great
thing for beer drinkers . Furthermore , I think that online and ecommerce avenues have strengthened , which has been excellent for independent breweries , especially those that are quite experimental with their flavors . Finally , customers are looking for more of an experience when they try new beers , which comes down to the ambiance , the customer service , and the overall hospitality . So , to answer your question , the evolution hasn ’ t been just about beer , it ’ s been about the atmosphere in which the beer is served , and that ’ s really driving people out to great venues .”
For Brad and ‘ Gazz ’, Tiny Rebel ’ s Co- Founders , this focus on service and experience is what Tiny Rebel is all about . “ We want to have our customers invested in the brand . So , when it comes to beer names , branding , ideas , we put everything we can into creativity and innovation . Sure , we would have been happy way back when it was
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