________________________________________________________________________________________________________________________
SHARING
SUCCESS
Why collaboration and communication are key for the buying and marketing consortium , Caterforce
Caterforce is one of the UK ’ s largest buying and marketing consortiums that has undergone significant transformation to reach its current stronghold in the market . Originally founded as The Independent Frozen Foods Wholesalers Consortium in 1991 , the business now comprises nine wholesalers , or ‘ members ’, to which Caterforce provides industry-leading marketing solutions using its decades of experience and expertise .
Gary Mullineux , Managing Director of Caterforce , joins us to discuss the company ’ s evolution and the benefits it brings to both wholesalers and suppliers . “ When wholesalers become a member , they get equal shares within the business , meaning we are ultimately owned by our wholesalers ,”
90