Food Chain - Issue 197 - December 2023 | Page 96

________________________________________________________________________________________________________________________

It ’ s in the name

For 25 years , PMTD Restaurants has been determined to facilitate long-lasting careers in the restaurant industry

PMTD Restaurants ( PMTD ) began its story in 1998 with just two KFC outlets . Over the last two-anda-bit decades , the company has adapted strategically , and now , under the leadership of President Bill Byrd , it boasts a total of 45 restaurants , including the addition of Taco Bell . Bill , who has been in the restaurant industry since the age of 14 , shares the secrets behind PMTD ’ s triumphs , and sheds light on the depth of the company ’ s ethos : ‘ People Make The Difference .’

“ I love the restaurant industry . I especially enjoy people ; I don ’ t care whether we ’ re selling pizza , chicken or widgets , it all comes back to having a love for people ,” he begins . “ Either the restaurant sector is in your blood , and you love it , or you don ’ t .”
Despite its impressive portfolio , the company ’ s growth hasn ’ t been entirely organic . PMTD achieved much of its expansion by acquiring existing franchises . Bill attributes the success of these acquisitions to building and maintaining relationships with
96