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With over a century of experience under its belt , Buitelaar Group ( Buitelaar ) is a family-owned business specializing in sustainable , higher welfare beef , with a specific emphasis on British beef and British rosé veal . The business , as it stands today , was built from the ground up by CEO , Adam Buitelaar , who is particularly passionate about fostering a more sustainable future for the coming generations of family farmers . This drive has seen Buitelaar become a highly influential voice in the meat industry , advocating for knowledge transfer across the agricultural industry . Adam provides a brief account of Buitelaar ’ s journey .
“ Buitelaar was originally founded in 1922 , making me the fifth generation of the family to be involved in the business . We celebrated our 100th anniversary two years ago , so it is safe to say that we have witnessed a lot of milestones during our time in business . One of our notable achievements was accomplished by my father when he was awarded the Queen ’ s Award to Industry back in the 1970s . Yet , what I am most proud of is the transformative impact we ’ ve had on farming . As a fully integrated beef and livestock business , we cover everything from livestock genetics to retailing high-quality meat . But where we make the greatest difference is in our regenerative farming practices as we strive to ensure that everybody has a safe future . I believe the regenerative aspect of our work is equally as important as producing good food , because it ’ s all about safeguarding human health and preserving the planet . Thus , I think our work within regenerative farming is our biggest milestone to date ,” he states .
Providing a superior product
Renowned for its sustainable and higher welfare supply chain , Buitelaar has implemented a range of systems ensuring sustainability throughout its operations . “ It all starts with working with our farmers to select the right genetics . We aim to breed animals that grow strong and healthy without needing to consume too much food . However , it ’ s important to note that we never compromise on taste and quality . At the end of the day , our mission is to provide a superior product to our customers
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