Food Chain - Issue 198 - February 2024 | Page 101

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Buitelaar
Group because if we got so engulfed by the environmental aspect of the business that we neglected the quality of our meat , nobody would buy , which would undermine our efforts to transform the industry .
Once the cattle are placed at farms , our technical team visits each site to ensure that the animals are thriving , that the farmer is adhering to positive environmental practices , and crucially , that they can earn a good living out of them . This process is ongoing ; when the livestock are
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