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Mike ’ s five years ago , we rolled out gluten free bread and implemented a specific process for preparing such sandwiches ,” he explains . “ To add to our vegetarian options , we partnered with 17 farmers during the pandemic to ensure a fresh supply of portabella mushrooms . We ’ ve made these available in three subs – # 64 our vegetarian grilled portabella and Swiss , # 66 portabella cheese steak , and # 65 portabella chicken cheese steak . These options have sold record numbers so far , with our network of stores selling over 100,000 servings last week alone [ at time of writing ].”
The company ’ s longstanding passion for its customers also extends to the communities in which it operates . “ Our philosophy remains ‘ Give to Give ’ unconditionally to the communities that support us . Peter has always given back to local communities from the very
beginning ,” Michael reflects . “ Inspired by two entrepreneurs in his hometown , he donated to local football teams , fire departments , food banks , and school programs , so giving is in our DNA .
“ All of our franchisees share these values . Around 13 years ago one of our franchisees in Dallas , TX came up with the idea to donate 100 percent of his sales on the last Wednesday of March to a charitable organization . That ’ s when our ‘ Day of Giving ’ was born , and to this day , we ’ ve donated almost $ 90 million to local charities . Each franchisee gives to where their heart is drawn .”
Turning to current operations , Michael is excited to share how Jersey Mike ’ s is planning to make its subs an international affair . “ We ’ re so excited to announce our expansion into Canada ,” Michael exclaims . “ After several visits over the last six months , we ’ ve signed a deal with Redberry Restaurants ( Redberry ), which
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