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to do so , we must create an environment where our operations can keep pace with our commercial function ,” says Nigel . “ With a strong history in the industry and local area , we have longstanding relationships with suppliers , many of whom have grown their businesses along with ours over the years .

“ Sustainability is also a hot topic for retail supply chains ,” he states . “ We ’ re collaborating with partners to find areas to reduce our footprint . For instance , with increasing demand for sustainable packaging from both consumers and legislators , we ’ re working closely with Coppice Alupack to find alternative solutions that meet quality requirements while reducing waste .”

William adds : “ Packaging is just one area where we ’ re thinking about sustainability . We now send our food waste to an anerobic digestor to generate heat and power , for

instance , and we ’ re also collaborating with our logistics providers currently trialing hybrid hydrogen-electric trucks .”

As our conversation draws to a close , the pair share how they ’ re preparing for further growth and success in 2024 and beyond . “ From a commercial perspective , I ’ m keen to grow the brand to get a better return on investment and more control over the direction of the business ,” Nigel says . “ As we move up the value chain and build a new base of consumers , we ’ ll look to expand into other areas of the savory pastry market .

“ I ’ m also confident in growing our foodservice business with unbaked , frozen goods . Overall , we ’ re only scratching the surface of opportunities for growth in new markets and geographies for both our own brand and our private label operations . We must continue to

Fresh eggs and egg products direct from our farm Tel : 028 7964 2481

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