Food Chain - Issue 199 - April 2024 | Page 104

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Culinary concepts
All of the food concepts under the WOWORKS umbrella promise better-for-you food at an affordable price . The company itself is comprised of SaladWorks , its flagship brand , Frutta Bowls , a top choice for smoothies and granola bowls , Simple Greek , the go-to spot for mediterranean feasts , Barberitos , a new take on the mission Burrito , and Zoup , a lunching location bursting with delicious reimaginings of deli classics . This year , Zoup will be undergoing a rebrand , and becoming Zee Eats . Alongside this , WOWORKS will be launching its seventh food concept in the latter half of 2024 .
Before WOWORKS , the convenience food category was dominated by processed , meaty foods . With Kelly at the helm , the company
was able to revolutionize the restaurant space , and even invent an entirely new category . The made-to-order salad bar concept was wildly successful , and is now seen in cafes , delis , and even supermarkets the world over . But SaladWorks was revolutionary in more ways than one , it also anticipated the cultural shift toward healthier alternatives , putting itself ahead of market trends . As the company ’ s website affirms : “ We believe that consumers will continue to favor good-for-you foods and see food as fuel for the body .” The SaladWorks brand , which spans all the way back to 1986 , was built on this premise . From this concept alone , an entire family of food brands was born .
The goal of all WOWORKS food concepts is to nurture the mind , body , and spirit . The company is driven by a desire to see both customers and investors succeed , pursue their passions , and live their best life . The pursuit of this mission has helped WOWORKS grow into a sizable network of over 270 restaurant franchises . What ’ s more , many of the company ’ s brands are also stocked in kiosks and selected grocery stores .
You might need buns and bagels , too .
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