Food Chain - Issue 199 - April 2024 | Page 105

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WOWORKS
Flexible offering
Aligning itself with the trends of today has helped launch WOWORKS ’ success . The company has successfully tailored its offering to the needs of the US ’ two most prominent consumer markets : Millennials and Gen-Z . Young people make up over 60 percent of the US population , and market research shows that they are looking for affordable , ethical , plant-based , and environmentally conscious dining experiences . WOWORKS ticks all of those boxes . The company is also geared toward psychographic trends , specifically a guest-forward mindset that prioritizes customization at every touchpoint . The customizable elements of WOWORKS ’ food concepts ensure a flexible offering that can be tailored to specific health , wellness , and dietary needs . This thinking even goes beyond the menu , with dine-in , takeaway , or delivery options available at all WOWORKS
locations , customers can enjoy their food whichever way they choose .
Despite having a keen insight into the consumer , WOWORKS also operates as a business-to-business partner for vendors across the US . The company offers its franchisees multiple revenue streams through its varied portfolio of brands . With food suited to all times of day , WOWORKS products are the perfect fit for breakfast , lunch , dinner , dessert or even just a snack . Alongside this , the company offers complete turnkey operations , flexible floor plans from 200 square feet , and a multitude of co-branding opportunities . Supporting local communities , WOWORKS even offers a 25 percent franchise fee discount for veterans .
With six brands to manage and operate effectively , WOWORKS relies on a sophisticated supply network . The company ’ s Director of Supply Chain , Joe Gianetti , came
PROVEN
SUPPLY CHAIN SOLUTIONS FAST CASUAL TO FINE DINING
$ 30 + Billion in annual purchasing volume
1,500 + contracted supplier programs
52,000 + foodservice ( property ) locations
FOR FOR MORE INFORMATION VISIT www . foodbuyfoodservice . . com
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