Food Chain - Issue 199 - April 2024 | Page 106

PROUD SOUP PARTNERS with WOWORKS
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onboard with SaladWorks in 2015 and took over for the holding company in 2017 . He is responsible for vendor contracts with bigname suppliers such as FoodBuy and Cisco . Through these partnerships , he has been able to overcome significant challenges , especially those caused by the pandemic and its aftereffects . Despite disruption , Joe has kept food product deliveries on track , arriving at the location in a speedy yet economical manner . Among his recent accomplishments is a new beef supplier contract that will span all of the WOWORKS brands — his next step is to secure equally ethical and reliable partners for the supply of chicken and bread . Joe ’ s plate is full this year , as he ’ s also assisting the launch of WOWORKS ’ seventh brand concept . To help facilitate the expansion of the company ’ s supply chain , Joe has implemented a brand-new in-house internet called WOWNet . This will allow operations to
PROUD SOUP PARTNERS with WOWORKS
run more smoothly , as he manages marketing and brand recognition . With Joe ’ s help , the company is taking exponential growth in its stride . There are currently several new stores under construction , and even more in the pipeline , suggesting that there are very exciting things on the horizon for WOWORKS ’ latest venture .
Flavorful and fresh
Each individual food concept is integral to WOWORKS ’ identity . The Simple Greek , established in 2015 by Marcus Lemonis , is a culture-driven restaurant concept that believes in the importance of family and the Mediterranean way . A healthy , mutual respect has driven the working culture of The Simple Greek , and its food philosophy is not much different . A celebration of basic , earthgrown ingredients , these restaurants produce traditionally made food that is nutrient , protein and fiber-rich . Under the WOWORKS umbrella , brands are free to explore different regional cuisines in healthy and imaginative ways . Another brand that accomplishes this unique fusion of tradition and innovation is Barberitos . Packed with southwestern flavor , this brand takes the humble burrito and turns it on its head . By perfecting the mission-style burrito , Barberitos offers a flavorful , fresh new take on the cultural classic .
The creation of WOWORKS ’ foods is unique , as it combines the fast-food experience with delicate , dedicated craftsmanship . Chefs in the Barberitos kitchen spend hours a day chopping vegetables and preparing ingredients , but for the customer it ’ s ready in five-to-ten minutes . This kind of consideration for the customer ’ s needs is present in every WOWORKS brand . The company ’ s ongoing success is a testament to the fact that healthy food can also be exciting , innovative , and above all , delicious . ■
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