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burrata and arugula salad , and a pepperoni and sausage stromboli . Across both BurgerFi and Anthony ’ s , our aim is unified innovation . This vision is embodied in our first cobranded location in Orlando , Florida , which seamlessly combines the best of both brands . Through these concerted efforts , BurgerFi continues to lead in taste excellence and culinary innovation .”
Customer commitment
A key new area of development for BurgerFi over the last few years is the introduction of its Better Burger Lab™ within its leading store in New York City . “ The reopening of our flagship restaurant in New York City marks a significant milestone for BurgerFi . This location serves as the ideal geographical market for our brand , thriving amidst New York City ’ s vibrant food , entertainment , fashion , and cultural scene . Our New York
City restaurant debuts the first Better Burger Lab™ , a concept that empowers our guests to actively participate in the development of new menu items while offering real-time feedback . Thus , not only is innovation around food quality and taste deeply ingrained in BurgerFi ’ s ethos , but we also involve our guests in our innovation process , demonstrating how much we value them . The Better Burger Lab™ creates a unique experience that reflects BurgerFi ’ s commitment to exceptional service and products . Some of its exclusive offerings include the new breakfast bagel burger , lemon pepper and ghost pepper honey wings , as well as our latest grilled and fried chicken sandwiches , which are currently only available in South Florida for testing . Lastly , the Better Burger Lab™ offers a unique opportunity for BurgerFi Rewards program V-Fi-P members , granting them exclusive access to tasting events ,” he highlights . 36