Food Chain - Issue 199 - April 2024 | Page 37

__________________________________________________________________________________________________________ BurgerFi
Customized sauces
Moving forward , Carl delves into BurgerFi ’ s recent collaboration with industry giant , Kraft Heinz . “ As part of this exclusive partnership , we are launching a trial of the HEINZ REMIX™ Machine in our company-owned restaurants across South Florida starting this March . These cutting-edge machines enable guests to create customized sauces , offering options like branded ketchup , ranch , or mayo , complemented by flavor enhancers such as jalapeño , smoky chipotle , buffalo , and mango . The Heinz REMIX machine is the first-ever customizable loT-enabled ( Internet of Things ) digital sauce dispenser , allowing consumers to craft their own sauces . This strategic partnership is well-aligned with our mission as a chef-crafted better burger restaurant to benefit guests . We expect to learn valuable insights from our guests through this initiative , thus further building our culinary pipeline ,” adds Carl . foodchainmagazine . com 37