___________________________________________________________________________________ Sigma
Foodservice USA dining restaurants , convenience stores , micro-markets , grocery retailers , and export customers and their distributors . Our mission for the coming years is to break into new market segments , specifically entertainment and sporting venues . The type of products we offer are ideal for those kinds of fun , laid back environments . We have hot dogs , sausages , corn dogs , deli meats , premium snacks , charcuterie offerings , Hispanic dairy options , and plant-based solutions , all of which can be consumed on-the-go during a show or sports game . It ’ s an exciting venture .”
Expanding brand portfolio
It was a series of successful acquisitions that helped catalyze Sigma ’ s success and establish it as an international foodservice provider . “ Over the years , Sigma has undertaken targeted acquisitions in order to manage and sustain its growth . Taking on Bar-S Foods , for example , helped us expand the geographical footprint of our brand . Bar-S was already a well-known national brand , with an established presence across 50 states , so that made it a huge asset to the business . That became our flagship , and from there we acquired other Hispanic brands .
“ Acquiring brands with a strong heritage that were already known and trusted by consumers helped open new markets for the company . In 2016 , we used the same strategy to break into the European market . Sigma acquired Campofrio Food Group , a European heritage business , to establish its presence across Europe and the US . What ’ s more , Campofrio Food Group had a well-established presence in the US market under its Fiorucci brand , which was able to expand into new sales channels and geographies across the Americas .
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