_______________________________________________________________________________________________________________ Cofix
COST-EFFECTIVE
COFFEE
Smart coffee chain , Cofix , allows customers to take a break without breaking the bank
From Valencia to Yerevan , Cofix customers can find comfort in the fact that there ’ s always an affordable cup of coffee right around the corner . The brand was first founded in 2013 and quickly achieved market success . From there , the company has grown into a multi-national purveyor of fixedprice refreshments , as Chief Operating Officer , Shaun Lewis , begins : “ Cofix is a brand that was born of necessity . The founder of Cofix was an entrepreneur who strongly believed in the value of frugality . One day , at a petrol station , he realized that the money he had in his pocket , the equivalent of about ten euros , was insufficient to pay for a coffee , sandwich , and chewing gum . He reasoned that the prices , while not out of the ordinary in his country , were unreasonably high . This epiphany was the genesis of the idea to create a café concept with low fixed prices . In 2013 , the first Cofix stores opened , and all items were priced at one euro . The introduction of this new concept received a swift and robust market response , which quickly led to the brand ’ s widespread growth . By 2015 , we had launched our first franchise stores and , in 2016 , we entered our first international market .
“ Our growth momentum has not waned and today we operate over 420 stores across six countries . In the ten years since our inception , we have evolved considerably while remaining true to our founding mission : to provide our guests with high-quality coffee and delicious food at fair and affordable prices . This pursuit of simplicity and value underpins every decision that we make as a company – whether for the benefit of our guests , our franchise partners , or our employees .
foodchainmagazine . com 117