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“ The Cofix of today is very much a technology company at its core , but with ample retail touchpoints to allow us to deliver on our mission for all stakeholders . Our talent acquisition strategy is purposedriven , aimed at spurring innovation within our company . In practice , this means not only hiring the best and most passionate talent from the food and beverage industry , but also from technology , consumer electronics , big data , and other sectors . This approach achieves the kind of diverse brain trust needed to develop novel solutions to complex B2C , B2B , and B2E challenges . Indeed , some of our best innovations , such as Cofix Flex , might not have come to fruition in a more industryhomogenous team .”
A future in franchise
Cofix Flex is essentially a store subscription , which offers an entrepreneur the opportunity to receive control of a smart coffee shop that is completely ready for operation in exchange for a monthly payment .
“ We believe that the future of Cofix is franchising , and we are uniquely positioned to enable entrepreneurs to launch and successfully manage their own cafes ,” says Shaun . “ We understand that we can generate the most value , for guests and partners alike , by focusing on the brand , product , training , customer experience , and technology stack . Our robust franchise system provides the tools and support that allow partners to focus on what they do best – operating their own stores . Cofix takes care of the rest .
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