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demand strong value for their money .”
To further underscore Cofix ’ s commitment to its value promise to guests , the company has recently launched several new B2C initiatives . Shaun explains : “ While we understood that we were doing a great job in delivering our brand ’ s value promise within the quick-service coffee café segment , it became clear that there was a demand for expanded menus and a slightly more upscale dining experience . However , it is critically important for us to maintain a strong relationship among price , quality , and value . Our newest format , Cofix Bakery , was launched last year to address this underserved segment seeking a more premium array of products , a relaxing dine-in experience , and affordability . Our Cofix Bakery stores are typically larger than standard Cofix cafes , offering ample comfortable seating , modern design , and a relaxing in-store atmosphere . These stores feature a premium menu including light meals , freshly baked bread and pastries , desserts , beer and wine , and our renowned coffee-based beverages . Within our Cofix Bakery stores , all of our bread is baked in-store , and we use only the highest-quality 100 percent Arabica beans for our coffeebased beverages .”
Shaun continues : “ We also continue to invest in efforts to provide value to our guests beyond our products and store experience . These efforts , under our initiative ‘ Beyond Coffee ’, strive to better integrate Cofix into the lifestyles of our guests by focusing on what matters to them . Our Beyond Coffee initiative takes many forms : Cofix Music , a program supporting local musicians by providing them with exposure in our stores and hosting summer concerts to introduce them to our communities ; Cofix Art , a program highlighting local artists by displaying their work in our stores and , in some cases , featuring their murals on our walls ; Cofix Sport , a program sponsoring sporting events , local teams , and other activities ; and , of course , our partnerships and collaborations with other companies and organizations . These partnerships and collaborations range from hyper-local organizations to globally recognized brands such as Xbox , Milka , and Warner Bros .” foodchainmagazine . com 121