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Growth trajectory
Just ten years after its inception , Cofix has gone from a single location to an internationally recognized brand . Showing no signs of slowing down , the company has major plans for the next five years . As Shaun discusses : “ We continue to chart our path forward - one that reflects the new normal , embraces sustainable business practices , and aligns with our core ambition to be a globally recognized , loved , and respected brand . As part of our growth plan , we have renewed our focus on Europe and CIS countries , while committing to serious exploration of nontraditional developing markets such as those in Asia or Africa . In the past year , we finalized construction of our new Training Center at Cofix ’ s European Headquarters in Warsaw , Poland , and launched stores in new countries such as Spain and Armenia . This year , we plan to launch our network in Serbia and
Azerbaijan , and we are in the advanced stages of negotiations with master franchise partners in Kazakhstan , Uzbekistan , Mexico , Portugal , and several other countries within the EU . We will continue to develop our operational and support competencies to support expansion far beyond our existing operating footprint . “ Our conversations with prospective master franchisees across different countries have revealed a shared belief in our vision , further validating our path forward . As we take our next steps into new markets , we ’ re excited about the opportunities that lie ahead . With every cup of coffee we brew , every new store we open , and every new community we serve , we are one step closer to realizing our global ambitions ,” he concludes . ■
www . cofix . global / en-global
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