_______________________________________________________________________________________________________ Greenfood
on simplifying healthy eating by delivering innovative products manufactured in highly productive facilities prioritizing high productivity and minimizing food waste . This segment is further divided into two sub-areas : Food-to-Go , offering ready-to-go products directly to consumers , and Fresh Cut , which supplies fruit and vegetables to grocery stores , and provides prepared and processed raw materials to professionals in the food service industry . Finally , Fresh Produce offers an extensive range of fruits , vegetables , and seasonal products sourced from both local and global producers . Under Fresh Produce , Greenfood caters to diverse needs , whether it is basic valuefor-money products or exotic premium products from the world ’ s top growers . These products are supplied to stores , hotels , restaurants , and catering businesses throughout Europe .
As large and wellestablished businesses , Fresh Produce and Food Solutions are a solid foundation for Greenfood ’ s business , contributing to its stability and future development . Meanwhile , Picadeli serves as the fast-growing and scalable driving force behind its international expansion . Overall , these versatile offerings grant Greenfood a unique position in the market , with an innovative growth engine . Its customer base primarily encompasses retailers , including some of the largest grocery and convenience chains in the world . In addition , Greenfood serves the hotels , restaurants , and catering ( HoReCa ) segment through specific wholesalers and direct partnerships with certain fast-food customers .
Energy and environmental efficiency
In 2023 , Greenfood made a substantial investment in a modern banana ripening facility . A testament to its commitment to quality , this plant ensures the delivery of perfectly ripe , top-quality bananas all year long . Integrated within the company ’ s main facility in Helsingborg , the factory boasts 12 banana rooms , each towering nine meters high . This remarkable setup empowers Greenfood to ripen an impressive 33,000 boxes of bananas per week . A one-of-a-kind innovation , the banana ripening plant is designed to lead the way in energy and environmental efficiency , with modern technology such as sensors that automatically monitor and manage the ripening process . After being transported by boat across the Atlantic , the bananas undergo full ripening in hermetically sealed rooms where temperature , airflow , and oxygen content are carefully measured . The facility can control the temperature with an accuracy of 0.1 degrees and is equipped with fans able to reverse the airflow within the ripening rooms . The result is sustainably and evenly ripened bananas of higher quality , as well as an extended shelf life throughout the supply chain .
Through continued growth , innovation and an unshakable commitment to sustainability , Greenfood strives to make delicious fruits and vegetables even more accessible across Europe and beyond . ■
www . greenfood . se
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