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Disrupting the norm
Happy Drinks Group is revolutionizing the beverage industry with bold , sugar-free options
As the globe is awakening to the hidden issues of sugar in food and beverages , more people are becoming concerned about the contents of what they ’ re consuming . While some items appear healthy , sugar is often simply replaced by artificial sweeteners , which also pose health risks .
However , Happy Drinks Group ( HDG ) is a pioneering innovator and manufacturer of zero-calorie , sugar-free soft drinks . The company ’ s state-of-the-art . 20,000-squarefoot manufacturing facility in Liverpool , England , produces more than 255 million cans per year across five brands : Skinny Tonic ( Skinny ), DRNK , Happy Soda , Enhance , and Dirty Laundry .
The idea behind HDG stems from its founder , Ian Minton , who had trouble finding healthy yet delicious drinks as a type 1 diabetic . Having learned about sugar and fructose as a result of his health condition , Ian identified a gap in the market for healthier , sugar-free drinks , which led to him challenging conventional offerings , which typically include artificial sweeteners .
HDG ’ s website states : ‘ we ’ re more than creators ; we ’ re rule-breakers and trendsetters , the architects of change shaping the future of soft drinks .’ But what exactly is the future of soft drinks ?
HDG ’ s debut product , Skinny , is an all-natural , zero-calorie tonic . Offering a healthy alternative to mixers packed with artificial sweeteners , Skinny instead uses a proprietary formulation derived from stevia . Following the success of Skinny , HDG next launched DRNK , a healthy , fruit-filled drink aimed at children , in partnership with Emoji .
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