Food Chain - Issue 200 - June 2024 | Page 164

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In collaboration with the iconic Smiley , HDG then launched Happy Soda , a vibrant and playful take on classic soda , which inevitably comes with the added promise of being all natural and sugar free . Happy Soda comes in a range of flavors , including Strawberry & Watermelon , Raspberry & Blueberry , Crisp Apple , and Lemon & Lime .
Innovative product portfolio
To strengthen its innovative reputation , HDG then launched Enhance , a clean wellness drink that promises to deliver a guilt-free energy boost . Enhance boasts multiple benefits ; it helps to keep consumers hydrated to fight fatigue and ensure overall wellness , its blend of natural ingredients like taurine and caffeine provides a consistent energy boost , and the inclusion of vitamins B6 and B12 play a pivotal role in supporting the body ’ s energy metabolism . Enhance is , of course , free from sugar and artificial sweeteners , meaning it provides an energy boost without the concern of a subsequent sugar crash .
In February 2024 , DHG announced a partnership between Enhance and Marks & Spencer ( M & S ), which is renowned for its commitment to quality and customer care , making it an ideal partner to accelerate HDG ’ s vision for healthier , guilt-free energy . Available in 400 M & S stores across the UK , this alliance is an exciting development that reflects the shared dedication to promoting healthier living and making positive choices more widely accessible to consumers .
In a recent blog post online , a spokesperson for HDG commented : “ The collaboration between Enhance and M & S marks a significant milestone in our journey towards creating a healthier society . As Enhance becomes part of the M & S family , we ’ re excited to embark on this journey together , bringing a new dimension of health and vitality to everyday life .”
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