Food Chain - Issue 200 - June 2024 | Page 165

__________________________________________________________________________________________________ Happy
Drinks
Completing HDG ’ s five-brand portfolio is Dirty Laundry , an all-natural , nonalcoholic cocktail with zero sugar . Leading the zero-alcohol cocktail revolution , Dirty Laundry is crafted with 100-percent natural ingredients and available in five flavors : Aperol Spritz , Mojito , Margarita , Fizz , and Raspberry Mojito .
Dirty Laundry comes at an ideal time for the consumer market , particularly as the sober curious movement gains traction in the UK and beyond . The sober curious trend encourages people to rethink their relationship with alcohol and explore the benefits of reducing or eliminating alcohol from their diet . People realize you don ’ t need alcohol to have fun , and as a result , more people are looking for sophisticated , health-conscious options that rival traditional cocktails .
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