Snack sensation
Better for you
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Snack sensation
Lyle ’ s Golden Syrup has announced its first original flapjacks , rolling out across UK supermarkets this June . This is a major launch for the brand into the ambient snack category , combining rolled oats and the classic Lyle ’ s Golden Syrup . Now , Lyle ’ s has created indulgent ready-to-eat flapjacks ; delivering a well-rounded , enticing take on the well-loved British classic , set to be popular in line with British consumer on-thego purchase habits .
Lyle ’ s Golden Syrup Flapjacks are described as “ gloriously gooey and generous ” made with the signature silkysmooth taste of Lyle ’ s Golden Syrup . The launch from Sainsbury ’ s and Ocado stores will be accompanied by a six-figure marketing campaign .
Nick James , Marketing Director for Lyle ’ s Golden Syrup , said : “ For a century and a half , Lyle ’ s has added fun and flavor to the kitchen cupboards of households across the UK . Now , we ’ re making it easier for consumers to enjoy Lyle ’ s on the go .”
Better for you
TRACES wine , the leading wine brand in the rapidly growing ‘ better for you ’ category , created by DrinkWell , is revolutionizing the wine industry with its latest vintage that has become the only officially endorsed wine by the global weight management company , WW ® , in the UK and Ireland .
The partnership sees TRACES and WW ® join forces to provide both members and consumers with a range of clean wines that contribute to a more balanced lifestyle , without compromise .
Each award-winning wine is naturally crafted in France , with no artificial ingredients , 11 percent ABV and zero residual sugar . Meaning customers keep 90 percent of the alcohol , while enjoying a wine that is , on average , 30 percent lower in calories .
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