Food Chain - Issue 200 - June 2024 | Page 29

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hydration
Our

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hydration

Industry News
In an era where health consciousness and a shift towards natural , functional beverages is at its peak , coconut water is a beloved go-to with its rich mineral content and rehydrating electrolytes . Previously often overlooked and unavailable at outdoor events , clubs , and festivals , Strange Water is set to disrupt the market .
Founded by Tal Ohana , and backed by his live events company Stranger Than , and NYC powerhouse promoter TCE Presents , Strange Water aims to fill the gap in hydration options at shows and in stores .
Strange Water ’ s commitment to sourcing from organic sustainable , animal-cruelty free and eco-friendly farms aligns with the growing consumer demand for ethical and environmentally conscious products .
This summer , its whimsically designed cans and grab-and-go functionality can be seen across trendy hip health food stores and cafes in NYC and LA , as well as being featured at cultural events and venues in Los Angeles and New York .
Our
finger foOd bestsellers are now available for the chilled shelf !

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