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Crafted with care
Offering everything from classic loaves to gluten-free alternatives , Fazer Bakery has the market covered . As Marko discusses : “ Here at Fazer Bakery Finland , we produce many of the same products you can find across our brand in the Baltics and Sweden . That being said , we have the widest coverage in terms of the different categories of product , including bread . We have whole grain bread , white bread , gluten-free options , cakes , and sweets . In addition , many of our products are made ready-to-eat . We have a roughly 25 percent market share , making us a strong player in the Finnish baked goods sector *.
“ Within the bakery business we have two business models . We offer fresh baked goods that are sold through grocery stores , retail outlets , hotels , and restaurants . We also cater to cafeterias in the public sector . To give you an idea of the magnitude of our operation , we deliver directly to 3300 grocery and retail locations in Finland . That ’ s 150 million bread bags on an annual basis .
“ On top of that , we have something we call shop in shop bakeries . These are smaller , artisanal bakeries , which reside inside larger retail locations . These locations are for what we call ‘ scratch baking ’. That means our bakers are baking bread from flour and selling fresh baked goods on-site . This side of the business has grown considerably in the last four or five years . It ’ s a new concept brought to the Finnish market , and customers love it .
“ We currently have 138 of our shop in shops operating across Finland . All the stores are in supermarkets , and for
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