___________________________________________________________________________________________________ Fazer
Bakery small bakeries they actually offer quite a wide range of goods . It ’ s a proven concept in the sense that it ’ s grown consistently and steadily since we launched . As a business , we view these stores as a concept that travels . By that , I mean our Baltic business unit , which is a sort of sister business to the bakery , has also started implementing this model . There are currently 12 locations in operation across the region , with more on the way . We ’ ve even opened our first two artisanal bakeries in Sweden .
“ The concept was originally developed here in Finland , so we had a head start , but it ’ s now catching on and becoming part of the wider Fazer Bakery brand . With strong consumer demand , and a whole new market to expand into , it ’ s a very exciting time .”
With the artisanal bakery brand taking off across Finland and beyond ,
Marko ruminates on what ’ s next for the business : “ We have a very consumer-centric strategy , and that will continue . Everything starts with the consumers . At the end of the day , we ’ re baking products that people enjoy eating . We have an established customer base , and now it ’ s all about executing our strategy as innovatively as possible . We ’ re always trying to raise the bar when it comes to quality , in terms of both product and service . Again , that will remain our focus going forward .
“ On top of that , Fazer Bakery will continue to strive for operational excellence . We ’ re pretty much producing 24 / 7 , so anything we can do to further optimize the process will be on our radar . We ’ re working with fresh products , which means everything happens on a daily production and delivery
www . fazer . com / about-us / fazer-bakery /
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schedule - it ’ s important that we continue to balance this with investments into new products and machinery that will extend our production footprint . Finally , we ’ ll remain focused on our sustainability goals for 2030 , moving away from fossil fuels and operating on 100 percent renewable energy ,” he concludes . ■
* NielsenIQ HomeScen 52wks ending 31 December , 2023
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