Food Chain - Issue 202 - October 2024 | Page 51

_______________________________________________________________________________________________ Worldwide Fruit
Customers ’ first choice
As Worldwide Fruit looks to the future , Hannah shares her outlook on several market changes . “ Brands are becoming increasingly important within the fruit market and can deliver a fantastic product to the consumer while simultaneously protecting the interests of growers if the product quality hits the mark ,” she proffers . “ We ’ re fortunate to have exclusive UK marketing rights for some of the most renowned fruit brands such as Jazz™ , which is the third , fourth , or fifth most popular variety in the UK depending on season conditions and product availability .
“ As we actively look to expand our brand portfolio , we ’ re involved with interesting global marketing committees to gain early insights into the evolution of brands and we ’ re working with our strategic partners , for example Opera & VOG in Italy , to drive supply forward with great brands and varieties . These companies specifically

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than just pears !
Proud to be the preferred Pears ’ provider of Worldwide Fruit Limited !
www . operalapera . it / en info @ operalapera . it
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