Food Chain - Issue 202 - October 2024 | Page 52

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are leading the space with disruptive and innovative products and brands .
“ Fruit is a mature market , especially apples , so we ’ re aiming to disrupt traditions with innovative products ,” Hannah shares . “ We ’ re currently supplying several UK retailers with Kissabel ® apples until February , for instance , which is a new type of apple with red , orange , or yellow skin , but red flesh inside . It ’ s our fourth year supplying Kissabel ® apples to the UK market , but this year , we have a dedicated marketing campaign to capture the imagination of a younger target audience . The unique , pinky-red flesh means the apples interact well on social media 52