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For centuries , Mizkan has been a powerhouse provider of Japan ’ s favorite condiments . Over the last decade , the company has expanded its presence across Europe and is now home to a variety of household name brands . Leading the way toward international success is Ichiro Nishikura , Chief Executive Officer of Mizkan Euro . An expert in the global food market , Ichiro brings a wealth of experience to Mizkan ’ s European division , as he details : “ I grew up in Japan , and have worked in the food service industry for some time . This is my third company , and it ’ s given me the opportunity to work in a range of new markets .
“ I ’ ve got experience working in a variety of different countries . Before I joined Mizkan I lived in Europe for about seven years . I ’ ve lived in Germany and Belgium , and visited all EU countries , the Middle East , and some African countries , gaining a lot of experiences along the way . With Mizkan , my biggest customer base by far is in the UK .
“ I came here in June 2022 , as Head of Mizkan ’ s European operation . The company has a long legacy in Japan , spanning over 220 years , and we ’ re now focused on expanding our international presence . Ten years ago , we acquired the English legacy brand , Premier Foods , which has helped us put down roots across the UK .
“ We ’ re introducing a range of products , some of which are Mizkan classics , and others are new to our portfolio . Through Premier Foods , we began marketing Branston Sweet Pickle and Sarson ’ s Malt Vinegar , which has been significant for us when it came to breaking into the UK market . We also manage a range of other condiment brands , such as Haywards , and our latest addition : Osu .
“ We ’ re one of the world ’ s foremost condiment manufacturers and providers , so it only felt right to bring some of our Japanese heritage to the European market .
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